Jessica Esch's BIF-7 Illustrations
Dan Pink

Dan was at BIF recently and spoke to a packed house about his new book Drive: The Surprising Truth About What Motivates Us. Dan offered all of us a candid assessment of some 40+ years of behavioral science that overturns the conventional wisdom about human motivation and the path to high performance.
Dan Pink is the author of four provocative, bestselling books on the changing world of work. In his latest book, Drive: The Surprising Truth About What Motivates Us, Pink shows us that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Based on forty years of scientific data supporting his argument that people need intrinsic rather than external motivation, Pink’s work revolutionizes the way that we look at performance and motivation.
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Dan Pink
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