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New Book by BIF-3 Storyteller Dave Balter: The Word of Mouth Manual, Volume II

As consumers, we are all word-of-mouth marketers. We buy a product, love it and share our opinion with a couple of our friends. Conversely, if we hate the product, well we don’t keep that view to ourselves either. Either way, what we say can have a dramatic impact on a company’s bottom line.

Of course the difficulty for marketers is creating the right kind of buzz with enough momentum to carry it over the tipping point. Dave Balter, founder and CEO of BzzAgent and his network of 450,000 volunteer “agents” believe they’ve figured out a way to crack that code.

We first met Dave last year when he spoke at the BIF-3 summit last fall. He brought his artist-in-residence, Seth Minkin in tow. Dave has just published a new e-book called The Word of Mouth Manual, Volume II.

If you saw Dave at the summit, then you know he's an open and transparent kind of guy. Which explains why he's opted for a different sort of publishing route by offering his book for free download through several thought leader sites. (Thanks to Dave for considering BIFSpeak one of them - you can download your free copy here.)

BzzAgent CEO Dave Balter presenting at the BIF-3 summit while artist-in-residence Seth Minkin paints. The bee is an older painting.

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Posted June 27, 2008 by Chris Flanagan | Permalink | Comments (0)

Meet BIF-4 Storyteller Debi Brooks: Medical Research Change Agent

Benjamin Franklin said if you don’t watch your workers, you might as well leave a bag of money in their midst and walk away. Applying this principle of oversight to a group of scientists from esteemed institutions is surprisingly unconventional,. And that's exactly what Debi Brooks, co-founder of The Michael J. Fox Foundation for Parkinson's Research is trying to do.

Brooks will be a storyteller at our upcoming BIF-4 Summit in October where she'll talk about the "shockingly unmonitored" medical research funding process and the new model MJFF has created during the past eight years, positioning itself as a “strategic intermediary” between science and its funders — private philanthropists as well as industry — in an urgent effort to find a cure for Parkinson's disease.

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Posted by Chris Flanagan | Permalink | Comments (0)

Congratulations to BIF-4 Storyteller Jacqueline Novogratz

BIF-4 storyteller Jacqueliine Novogratz was named one of the 73 biggest brains in business by Portfolio magazine. Novogratz is the CEO of Acumen Fund, a private equity company she founded in 2001 that has invested in 32 entrepreneurs who are building systems to bring affordable basic services to low income people in India, Pakistan, Kenya and Tanzania.

By applying business metrics to philanthropy, Novogratz is changing the model for catalyzing change in developing countries. She does not treat the poor as passive recipients. Instead, she sees them as customers and uses the market to understand their needs and preferences. For instance, she's learned over the years that people don’t want technology per se; they want services. Understanding what services are in demand requires an accurate perception of the people who will use them—even if they are poor.

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Posted June 20, 2008 by Chris Flanagan | Permalink | Comments (0)

BIF Bookshelf: Putting Disruptive Innovation to Work

It's no small feat to add to the body of work created by BIF research advisor Clay Christensen. It's been more than 10 years since Christensen changed the innovation landscape with his seminal work on disruptive innovation called The Innovator's Dilemma. Since then, he's published two additional books on the subject and co-founded a successful consulting firm Innosight.

Now, three members of Innosight - Scott Anthony, Mark Johnson, Joseph Sinfield - and Elizabeth Altman of Motorola have written a new book called The Innovator's Guide to Growth which takes Christensen's theories and puts them into practice. Through frameworks, tools and templates, the authors provide an accessible roadmap for transformation that any corporate manager or entrepreneur can follow.

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Posted June 19, 2008 by Chris Flanagan | Permalink | Comments (0)

Learning Outside the Classroom: The Medici Effect in Singapore

Frans Johansson is doing really well these days – “phenomenal” in fact, he says. When I spoke to him a couple of weeks ago he was headed to Singapore to launch a program to 60,000 Singaporean kids based on the concepts outlined in his wildly successful innovation book The Medici Effect.

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Posted June 13, 2008 by Chris Flanagan | Permalink | Comments (0)

Meet BIF-4 Storyteller Cat Lainé: Disruptive Innovator in the Social Sector

When I first spoke with Cat Lainé a few months ago I was so impressed with her passion and conviction. She doesn’t shy away from the underside of life, a personality trait that led to her decision to leave academia, where she was studying infectious disease epidemiology at the Harvard School of Public Health. A self-described “autodidact,” she prefers to be in the field, analyzing problems and creating solutions from the ground up. Today, she’s trying to solve some of our world’s most pressing problems. We knew she had to be a BIF-4 storyteller.

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Posted June 11, 2008 by Chris Flanagan | Permalink | Comments (0)

Register now for BIF-4: Meet Mark Ecko, Jason Fried, Tony Hsieh, Bruce Nussbaum, David Yaun and many more

Last year's sold out BIF-3 Summit hosted 300 participants from 174 organizations for an intimate 2-day conversation about collaborative innovation. This year, we will meet again for our fourth annual Summit taking place on October 15th and 16th in Providence, Rhode Island.

I am so excited about this year's lineup. We're bringing together many of today’s most compelling innovators, business model renegades and true transformers who will reveal their secrets of success through personal storytelling.

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Posted June 09, 2008 by Chris Flanagan | Permalink | Comments (0)

IBM’s David Yaun Joins BIF Research Advisory Council

I'm thrilled to announce that David Yaun has joined our research advisory council. He will also be a storyteller at the BIF-4 Collaborative Innovation Summit in October.

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Posted June 03, 2008 by Chris Flanagan | Permalink | Comments (0)

BIF Research Advisor Bruce Nussbaum on the need for a national innovation policy

BIF-4 co-host and BIF research advisor Bruce Nussbaum writes about America's need for a national innovation policy. In Time For a National Innovation Policy. McCain And Obama Need To Get Real Bruce challenges his readers - and our presidential contenders - to start a conversation in earnest on the need for a policy that goes beyond federal government support of technology, math and science.