Alexander Osterwalder

We Need Tools And Skills To Innovate More Effectively

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. He describes himself as “obsessed with making strategy, innovation, and entrepreneurship simple, practical, and applicable."

Osterwalder co-authored 2010’s Business Model Generation, a global bestseller on business model innovation. His Business Model Canvas, a tool to visualize, challenge and re-invent business models, is used by leading organizations around the world, such as GE, P&G, Ericsson, and 3M. He is also co-author of Value Proposition Design, published in 2014.

Osterwalder co-founded the software company, which offers software and training on business model innovation and strategy. He is a frequent keynote speaker and guest lecturer in top universities around the world, including Stanford, Berkeley, MIT, IESE, and IMD. He holds a PhD from HEC Lausanne, Switzerland.