Creating Innovation You Can Touch and Feel

BIF's Innovation RECIPE keeps concepts moving through prototyping and real-world experimentation, and makes sure that all the players get a good result from an Experience Lab Project.

Rapid Evolution of Concepts through Iteration, Prototyping and Experimentation

First we center and focus on the customer by using the latest user-centered market research techniques. This gets all the involved players – healthcare providers, private companies, government agencies, educational institutions, and the customers themselves - to a new and clear understanding of what needs and priorities drive the customer's choices and behavior, and what improvements can be used to align to them to get better results.

Second, we take those critical improvements and create real-life examples that project sponsors and customers alike can see, touch, feel and experience. Making this tangible gives everyone a sense for what changes in training, technology, marketing, outreach, or work process will really work, before we invest in building them.

From here we extend these innovative changes into a real world community by running an innovation experiment. Experiments are narrow-but-deep tests with a limited number of customers and project sponsors, where we implement changes in different combinations and measure the results.

Finally, when the experiment has run to conclusion, we package the results, the learnings, and the templates for the successful changes. We communicate these to the project sponsors and the BIF community, and we help organizations use the information to introduce successful change on a larger scale.

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