Christine Costello

Design Director

ccostello@businessinnovationfactory.com

Drawing on multi-disciplinary skills in human-centered research and iterative design, Christine Costello leads work in the BIF Experience Labs. Christine came to BIF from Razorfish, where she most recently served as the Associate Research Director in Razorfish's strategy group. Part sociologist, part design thinker and part futurist, Christine believes that the transformation of experiences starts with a search for meaning — making sense of the logical and emotional connections that people make in their lives as they work, learn, and communicate.

Early career experiences at Art Technology Group (ATG), Doblin Group and eLab (now part of Sapient), shaped Christine's approach to research and iterative design. This approach has been instrumental in her work for Ford Motor Company, Intel, Morgan Stanley Smith Barney, The National Park Service, the American Red Cross and many others.

Christine was a recipient of the Joyce Foundation Fellowship for Interactive Learning while part of the Masters program at the Institute of Design, IIT and holds a BA from the University of Massachusetts, Amherst.